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Fred Taylor, Jr.

Founder, President, and Chief Executive Manager
Mojo Thoroughbred Holdings, LLC.

Fred created Mojo Racing Partners (the racing subsidiary of Mojo Thoroughbred Holdings, LLC) in 2006 to give people affordable and fun opportunities to participate in the exciting sport of Thoroughbred racing.  Mojo offers Capital Partner and General Partner participation levels.

Since its inception, Mojo Groups have raced at Arlington Park, Churchill Downs, Delta Downs, Ellis Park, Indiana Downs, Keeneland, Kentucky Downs, Lone Star Park, Oaklawn Park, Prairie Meadows, Remington Park, Sam Houston Race Park, and Turfway Park.

Mojo’s Runners compete in stakes, allowance, and claiming races; they race on dirt and turf; they consistently finish in the Top 3 in over 60% of their starts; and they win in over 10% of the starts.

Mojo relies on the training services of JR Caldwell, and together they have fostered a professional and friendly relationship that upholds the Mojo Concept and Mojo Mission.

Fred has worked at Southwest Airlines for over 20 years, and currently serves as the Liaison to the Department of Transportation, Aviation Consumer Protection Division.  During Fred’s tenure, he created and led Southwest Airlines Proactive Customer Service Team, developed one of Southwest’s internal reporting systems, led the development of the company’s customer accommodations program, led the development of Southwest’s automated notification service, and chairs two customer service committees: DOT Consumer Inquiries and Southwest’s Child Travel Program.

Fred is an Executive Board Member of the Texas Thoroughbred Association where he serves as the Secretary/Treasurer and leads the Marketing/Membership Committee.

Fred has received multiple awards for his efforts, given speeches on his subject matter expertise, and his initiatives at Southwest Airlines and Mojo Racing Partners have been featured in over 50 print, television, radio, student publications, and Internet media sources including: The New York Times, The Washington Post, American Racehorse, The Blood-Horse, Chicago Tribune, Dallas Morning News, Houston Chornicle, NBC, NPR, and FOX (to name a few).

Articles:

1-to-1 Customer Champs: Fred Taylor Profile

Baseline Magazine: "Southwest Bumps Customer Service to First Class"

Book: “I Love You More Than My Dog” by Jeanne Bliss

Book: “Lead with LUV” by Colleen Barrett and Ken Blanchard

Blood-Horse: "Mojo Working"

BNet Interview: Q&A with Fred Taylor

Business Week: "Customer Service Champs"

Business Wire:  "Southwest Goes Live with Varolli"

CE Insight:  "4 Ways Mistakes Can Actually Build Loyalty"

Chicago Tribune: "Talking Helps Keep Trouble At Bay"

Spririt Magazine: Colleen’s Corner "Delivering Proactive Customer Service"

CR Newsletter: "PCS Team Story"

Crain’s Business: "Customer Service? Give Three Cheers to Southwest"

Dallas Morning News: "Making It Right When Things Go Wrong"

Destination CRM: "Extreme Loyalty Requires Extreme Committment"

Faye Business Blog: "Customer Service 101"

Fort Worth CEO: "Taking Flight in the World of Thoroughbred Racing"

Houston Chronicle:  "Southwest Shows Its Industry the  Importance of  Sincerity"

Internet Radio: The Customer Experience Show, "Improving Customer Experience, Fred Taylor Guest"

LeapQ Interview Part 1

LeapQ Interview Part 2

LeapQ Interview Part 3

Main Street: "The Sorriest Job in America"

Marketing News: "Fred Taylor Leads Southwest to New Heights in Customer Satisfaction"

Mobile Marketer: "Southwest Taps SMS to Streamline Customer Service"

NPR/StoryCorps: "For the Man with a Thousand Sorries, Apologizing Becomes Second Nature"

NUTS Blog: Being Proactive Part One

NUTS Blog: Being Proactive Part Two

NUTS Blog: Being Proactive Part Three

NUTS Blog: Being Proactive Part Four

NUTS Blog: Being Proactive Part Five

Outsourcing Center: "Outsourcing Helps Southwest Airlines Make Passenger Journeys Easier"

PR Synch: "Q&A with a Derby Insider"

PR Week: "Culture of Cooperation"

Smart Brief: "Why Southwest Has A Chief Apology Officer: Who's Sorry Now?"

Speech: JD Power

Speech: NACCM

Speech: OPG

Speech: Thinkubator

Speech: Trilogy

Speech: Varolii

StoryCorps: Interview with Fred and Julie Taylor

St. Louis Business Journal: "Becoming Fred Taylor"

St. Louis Post Dispatch (Letter to the Editor): "Can You Imagine an Airline That Focused on Customer Service"

SWALife PCS Manager

SWALife PCS Team

SWALife PCS Videos

SWALife Southwest Operational  Disruption Accommodations (SODA)

SXSW Panel:  "The Legal Ramifications of Saying I'm Sorry"

Textbook: Business Communication - Communicating at Work

Texas Thoroughbred “Mojo Rising”

The Cult Branding Company: "The Art of the Apology"

The New York Times: "Airlines Learn to Fly on a Wing and  an Apology"

The New York Times: "With 3,200 Flights a Day, a Few Problems"

The Motley Fool: "The Reason Southwest Will Beat the Market"

The Washington Post: "When You Least Expect It"

Video: NBC "Mr. Apology"

Video: SimpliFlying

Awards:

1-to-1 Customer Champs

Allen Bogan Memorial Award

InfoWorld 100 Top IT Projects

President’s Award

Star of the Month

Winning Spirit


Join the Fun!

The best way to keep up with all of the Mojo activities is to become a Fan on Mojo's Facebook page and/or follow us on Twitter to get the latest Mojo Tweets

And, for info about becoming part of a Mojo Racing Partners group, contact: Fred Taylor (214) 957-4090.

Mojo Background

Mojo Thoroughbred Holdings, LLC (which conducts its racing operations as Mojo Racing Partners) is based in Fort Worth, TX and was formed in 2006.  Since then, Mojo has raced at Arlington Park, Churchill Downs, Delta Downs, Ellis Park, Indiana Downs, Keeneland, Kentucky Downs, Lone Star Park, Oaklawn Park, Prairie Meadows, Remington Park, Sam Houston Race Park, and Turfway Park.  Mojo’s on a mission to give people affordable and fun opportunities to participate in the exciting sport of Thoroughbred racing.