Founder, President, and
Chief Executive Manager
Fred created Mojo Racing
Partners (the racing subsidiary of Mojo Thoroughbred Holdings, LLC) in 2006 to
give people affordable and fun opportunities to participate in the exciting
sport of Thoroughbred racing. Mojo
offers Capital Partner and General Partner participation levels.
Since its inception, Mojo
Groups have raced at Arlington Park, Churchill Downs, Delta Downs, Ellis Park,
Indiana Downs, Keeneland, Kentucky Downs, Lone Star Park, Oaklawn Park, Prairie
Meadows, Remington Park, Sam Houston Race Park, and Turfway Park.
Mojo’s Runners compete in
stakes, allowance, and claiming races; they race on dirt and turf; they
consistently finish in the Top 3 in over 60% of their starts; and they win in
over 10% of the starts.
Mojo relies on the
training services of JR Caldwell, and together they have fostered a
professional and friendly relationship that upholds the Mojo Concept and Mojo
Fred has worked at
Southwest Airlines for over 20 years, and currently serves as the Liaison to
the Department of Transportation, Aviation Consumer Protection Division. During
Fred’s tenure, he created and led
Southwest Airlines Proactive Customer Service Team, developed one of
internal reporting systems, led the development of the company’s
accommodations program, led the development of Southwest’s
notification service, and chairs two customer service committees: DOT
Consumer Inquiries and Southwest’s Child Travel Program.
Fred is an Executive Board
Member of the Texas Thoroughbred Association where he serves as the
Secretary/Treasurer and leads the Marketing/Membership Committee.
Fred has received multiple
awards for his efforts, given speeches on his subject matter expertise, and his
initiatives at Southwest Airlines and Mojo Racing Partners have been featured
in over 50 print, television, radio, student publications, and Internet media
sources including: The New York Times, The Washington Post, American
Racehorse, The Blood-Horse, Chicago Tribune, Dallas Morning News, Houston Chornicle, NBC, NPR, and
FOX (to name a few).
1-to-1 Customer Champs: Fred Taylor Profile
Baseline Magazine: "Southwest Bumps Customer Service to First Class"
Book: “I Love You More
Than My Dog” by Jeanne Bliss
Book: “Lead with LUV” by
Colleen Barrett and Ken Blanchard
Blood-Horse: "Mojo Working"
BNet Interview: Q&A with Fred Taylor
Business Week: "Customer Service Champs"
Business Wire: "Southwest Goes Live with Varolli"
CE Insight: "4 Ways Mistakes Can Actually Build Loyalty"
Chicago Tribune: "Talking Helps Keep Trouble At Bay"
Spririt Magazine: Colleen’s Corner "Delivering Proactive Customer Service"
CR Newsletter: "PCS Team Story"
Crain’s Business: "Customer Service? Give Three Cheers to Southwest"
Dallas Morning News: "Making It Right When Things Go Wrong"
Destination CRM: "Extreme Loyalty Requires Extreme Committment"
Faye Business Blog: "Customer Service 101"
Fort Worth CEO: "Taking Flight in the World of Thoroughbred Racing"
Houston Chronicle: "Southwest Shows Its Industry the Importance of Sincerity"
Internet Radio: The Customer
Experience Show, "Improving Customer Experience, Fred Taylor Guest"
LeapQ Interview Part 1
LeapQ Interview Part 2
LeapQ Interview Part 3
Main Street: "The Sorriest Job in America"
Marketing News: "Fred Taylor Leads Southwest to New Heights in Customer Satisfaction"
Mobile Marketer: "Southwest Taps SMS to Streamline Customer Service"
NPR/StoryCorps: "For the Man with a Thousand Sorries, Apologizing Becomes Second Nature"
NUTS Blog: Being Proactive
NUTS Blog: Being Proactive Part Two
NUTS Blog: Being Proactive Part Three
NUTS Blog: Being Proactive Part Four
NUTS Blog: Being Proactive Part Five
Outsourcing Center: "Outsourcing Helps Southwest Airlines Make Passenger Journeys Easier"
PR Synch: "Q&A with a Derby Insider"
PR Week: "Culture of Cooperation"
Smart Brief: "Why Southwest Has A Chief Apology Officer: Who's Sorry Now?"
Speech: JD Power
StoryCorps: Interview with Fred and Julie Taylor
St. Louis Business Journal: "Becoming Fred Taylor"
St. Louis Post Dispatch (Letter to the Editor): "Can You Imagine an Airline That Focused on Customer Service"
SWALife PCS Manager
SWALife PCS Team
SWALife PCS Videos
SWALife Southwest Operational Disruption Accommodations (SODA)
SXSW Panel: "The Legal Ramifications of Saying I'm Sorry"
Communication - Communicating at Work
Texas Thoroughbred “Mojo
The Cult Branding Company: "The Art of the Apology"
The New York Times: "Airlines Learn to Fly on a Wing and an Apology"
The New York Times: "With 3,200 Flights a Day, a Few Problems"
The Motley Fool: "The Reason Southwest Will Beat the Market"
The Washington Post: "When You Least Expect It"
Video: NBC "Mr. Apology"
1-to-1 Customer Champs
Allen Bogan Memorial Award
InfoWorld 100 Top IT
Star of the Month
Join the Fun!
The best way to keep up with all of the Mojo activities is to become a Fan on Mojo's Facebook page and/or
follow us on Twitter to get the latest Mojo Tweets
And, for info about becoming part of a Mojo Racing Partners group, contact: Fred Taylor (214) 957-4090.
Mojo Thoroughbred Holdings, LLC (which
conducts its racing operations as Mojo Racing Partners) is based in
TX and was formed in 2006. Since then, Mojo has raced at
Churchill Downs, Delta Downs, Ellis Park, Indiana Downs, Keeneland, Kentucky Downs, Lone Star
Oaklawn Park, Prairie Meadows, Remington Park, Sam Houston Race Park, and Turfway Park.
on a mission to give people affordable and fun opportunities to participate in the exciting sport of